What does a Lifecycle Marketer do?

What is lifecycle marketing?

Lifecycle Marketers develop strategies throughout a customer’s lifecycle to deliver outcomes from creating awareness to growing loyalty. 

Lifecycle Marketers work within Marketing teams that drive key goals like sales and revenue with activities that communicate a brand and its offerings to target audiences. 

What skills do Lifecycle Marketers have?

There are several skills that Lifecycle Marketers have including: 

1. Written communication‍

Write in a clear and structured format to convey information and ideas effectively to a target audience.

2. Collaboration

Work with others by being open, clear in communication and listening to achieve goals.

3. Problem-solving

Identify problems and develop logical solutions that address the problems.

What are Lifecycle Marketers responsible for? 

There are several responsibilities that Lifecycle Marketers may engage with. 

1. Research and Insight Development

Develop deep market and customer insights to guide strategy and activities.

2. Customer Journey Insight Development

Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience.

3. Multi-Channel Strategy

Execute marketing strategy by using relevant marketing channels.

4. Content Development

Build and manage a rich content calendar that attracts relevant audiences.

5. Multi-Channel Marketing Campaigns

Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads.

6. Opportunity Generation

Create, expand, and accelerate opportunities through customer-centred marketing execution.

7. Marketing Automation

Use software to automate and simplify marketing tasks.

8. Regional Strategy Development

Develop a marketing strategy that targets a specific region and aligns with the organization’s goals.

How do I land a Lifecycle Marketing role?

Lifecycle Marketing roles are available across a wide range of seniorities from Entry Level, Junior, Mid Level through to Senior positions. 

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